Ask your AI to pretend to be your ideal customer. Then test your new campaign headline. “I love it,” says Marsha, Customer profile #33. “This speaks directly to my pain points.” Great news. Except Marsha doesn’t exist. And she was always going to say yes, no matter what you put in your headline. Persona collusion […]
Category Archives: Uncategorized
You choose your words carefully. You build the campaign. Refine the headline. Debate the call to action. Ponder all the angles to makes someone stop scrolling. Then you send it into the machine and wait patiently by your dashboard, counting your impressions and clicks. Lovely. But which words convert? Wouldn’t it be nice to get […]
I just had a horrible experience with an AI agent. I had an interview with an AI and it wasn’t listening. And I say that as someone who actively helps businesses adopt AI. The problem wasn’t that the agent was artificial. The problem was that the experience felt completely mechanical. Yes…it felt like I was […]
Have you ever found yourself thanking your AI? Telling it your closest secrets. Confiding in it, arguing with it and feeling so genuinely seen. No one understands you like your AI. Admit it. It’s become your bestie—especially at work. Here’s that campaign brief in a pinch or an entire ad campaign with creative for all […]
AI is the ‘thing’ —but figuring out how to apply it in your world can feel like a lot. Every day, there’s another tool, a new trend, a big promise or new fear of AI that is edging into your work, your life, overnight. For many of us – whether you are running a business […]